About Us

WAKEPOINT CAPITAL

How We Invest

From the beginning, WakePoint has been guided by a simple but powerful philosophy:

The best investments are founder-led:

where the entrepreneur who built the business continues to lead it forward alongside us.

The best partnerships are formed off-market:

through direct relationships, not competitive auctions run by intermediaries.

These beliefs are connected. When founders need capital to support growth — whether organic or through acquisition — time and trust matter. Off-market processes create the alignment, speed, and partnership required for long-term success.

We believe the most compelling investments share a few common traits:

Founders with meaningful ownership and real skin in the game

Time-sensitive opportunities that reward decisiveness

Relationships built on trust and transparency, not polished pitch decks

Our Approach

WakePoint focuses on growth equity investments in lower middle market companies led by exceptional entrepreneurs. Our approach is personal, flexible, and hands-on when needed.

We know how to:

WakePoint Capital

Execute

pragmatically, moving efficiently from close to value creation

WakePoint Capital

Structure

investments thoughtfully, tailoring capital solutions to the company, not forcing a model

WakePoint Capital

Build

trust through empathy, shared values, and direct, honest communication

WakePoint Capital

Source

with discipline and creativity, identifying opportunities outside traditional channels

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Preferred Situations

We partner with founders and management teams in a variety of situations, including:

Provide

non-control capital to support organic growth and strategic acquisitions

Support

financial sponsors or operating executives through co-investments

Partner

with management teams on buyouts or divestitures from larger organizations

Invest

in family-owned businesses to support succession planning and liquidity needs

Investment Criteria

Equity investments typically ranging from

$3M to $40M

EBITDA greater than

$2M

Recurring revenue, strong margins, and durable cash flow generation

Revenue generally between

$10M and $100M

Clear opportunities for growth, operational improvement, or strategic expansion

Preferred Industries

Consumer Products
Food & Beverage
Health & Wellness
Sports & Entertainment
Active Lifestyle
Fitness & Nutrition
Business Services
Beauty & Personal Care
Specialty Manufacturing
Apparel & Accessories

Find us in these locations

Santa Monica

Los Angeles

+1 212-380-8129
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Manhattan

New York

greg@wakepointcapital.com
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